Credit: Molly Waters, Technical Specialist, Avery Dennison, Graphic Solutions on news.averydennison.com/blog


I've seen a lot of discussions online about whether or not certain colour change films are directional. I wanted to address this question with regard to the Avery Dennison line of products. Some of this is information that can be used as a general guide for all brands of wrap films, however it is best to consult the product manufacturer if you have questions about a specific product.