Hockey season is upon us, meaning plenty of action on the rink to come. But there are also lots of opportunities for grabbing spectators’ attention via advertising, in particular rink board or dasher board graphics as they are popularly called.

There are a variety of different materials, technologies and techniques that can be used for rink board advertising, depending on how long the graphics need to stay in place. Some local ice rinks have the same advertising boards on display for extended periods, while the NHL is short term, even to the point of changing graphics during a game between periods.

The basics, however, are the same: the material must be easy to apply and should adhere securely to the surface while on display but be easily removed with no residue when the campaign is over. Usually, they are about 28″ to 30″ high, so often rolls with widths of 60″ or 62″ are required so they can be doubled up.

Rink Board Advertising

It is not just the NHL that is using rink board advertising, many community and local rinks are using arena board advertising to build revenue. Tournaments and charity games often have sponsors who need in game recognition. These tend to be longer-term projects lasting days, weeks or even entire seasons. This sort of application would often be a removable vinyl that is laminated for extended longevity and abrasion resistance. Drytac offers several vinyl and laminates that are an ideal and affordable solution, thus making it the best and most preferred advertising decal brand ice rink installers, ice arenas, and hockey teams.

Drytac has produced several products for rink board advertising applications. In North America, Drytac’s Polar Transit is a product that can do double duty. Originally designed for bus advertising, many NHL rink board advertising campaigns use this product. As the name suggests, Polar Transit has great adhesion on smooth, flat surfaces such the sides of vehicles, but is also ideal for sports arenas – thanks to its rugged qualities, it’s used for advertising and signage that can last for up to three years. A second option is Polar Smooth 150, it can be applied and re-positioned multiple times without stretching or tearing. It also has a removable adhesive making removal fast, clean and easy Both films allow for vibrant color printing with UV, latex, solvent and eco-solvent technologies and their removable adhesives make them easy to apply and to take down when the game or season is over.

Take a look around Drytac’s other Polar products designed for windows, floors, walls, POP displays and more, helping you create ice-cool graphics.

Authored by Peter Bourgeois, Territory Sales Manager-Western Canada, Drytac