Taking Opinion out of Sign Design Decisions
Everyone is entitled to their opinion, of course. But all too often, perfectly smart business people make important design decisions subjectively – based on hunches, opinions, intuition and aesthetics – and often against the recommendations of seasoned designers. The results can be frustrating for you and costly for clients. No longer.
Cool Tool: 3M Visual Attention Service (VAS)
Fortunately, today, you can bring a little science and technology into the design discussions you’re having with clients – using a cool tool called 3M Visual Attention Service (or VAS).
VAS provides you with a justification for your design choices.
Based on 30+ years of research, VAS accurately indicates which visual elements of a design are most likely to be noticed in the first 3-5 seconds – the tiny window of opportunity your client has to connect and communicate through your work with their customers. You can use VAS to compare the effectiveness of different design concepts, or to refine them – then present your client with detailed, visual reports of the analysis in hand.
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