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The Definitive Guide to QR Codes in the Sign Industry

Posted by
Jan 24, 2012 09:00am
Posted in: Small Business Advice

Welcome to Part-1 of our 4-part “The Definitive Guide to QR Codes in the Sign Industry” series. Please leave a comment to let us know what you think!

QR Codes in the Sign BusinessHuh? QR What?

By now, you’ve at least seen them: Strange, checkered-looking barcodes – found on everything from packaging to print advertising. Many of you have scanned one or two with your smartphones, but still may not realize the QR Code’s full potential.  A small vanguard of you are already helping customers integrate signs, displays and even car wraps into their mobile marketing campaigns.

QR codes appear to have already crossed into the mainstream. Are you ready to take full advantage?

QR Codes aren’t new. And they’re not some passing fad.

QR Codes are simply part of a revolution that’s taking place in the way customers interact with businesses and brands: The Mobile Internet.

In other words: QR Code usage appears to have crossed into the mainstream in 2011.

So, if you’re not already using QR Codes in your marketing – and if you’re not already helping customers integrate QR Codes into their signage – you’re on the verge of falling behind. Hopefully, this will serve as a wake-up call.

Don’t Panic. We’ve got you covered.

As we’ll find out in Part-2 of this series: there’s a valuable, hidden opportunity in QR Code technology for your company.  In Part-3, we’ll arm you with all the information you’ll need to get started in planning and launching your own “Baby Steps” mobile marketing campaign. And finally, in Part-4, we’ll wrap the series up by framing the discussion you will want to start having with your customers.

Image: Thanks to James Bowe for use of his photo under Creative Commons 2.0 Generic Attribution.


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