The Definitive Guide to QR Codes in the Sign Industry
Welcome to Part-1 of our 4-part “The Definitive Guide to QR Codes in the Sign Industry” series. Please leave a comment to let us know what you think!
Huh? QR What?
By now, you’ve at least seen them: Strange, checkered-looking barcodes – found on everything from packaging to print advertising. Many of you have scanned one or two with your smartphones, but still may not realize the QR Code’s full potential. A small vanguard of you are already helping customers integrate signs, displays and even car wraps into their mobile marketing campaigns.
QR codes appear to have already crossed into the mainstream. Are you ready to take full advantage?
QR Codes aren’t new. And they’re not some passing fad.
QR Codes are simply part of a revolution that’s taking place in the way customers interact with businesses and brands: The Mobile Internet.
- One half of all local searches are already conducted on a mobile device – and mobile is now expected to exceed desktop internet usage by 2013.
- 8 million Canadians now own a smartphone – that’s 40% of the Canadian mobile phone market.
- Comscore reported that an astonishing 1.3 million Canadians scanned a QR code in June of 2011.
In other words: QR Code usage appears to have crossed into the mainstream in 2011.
So, if you’re not already using QR Codes in your marketing – and if you’re not already helping customers integrate QR Codes into their signage – you’re on the verge of falling behind. Hopefully, this will serve as a wake-up call.
Don’t Panic. We’ve got you covered.
As we’ll find out in Part-2 of this series: there’s a valuable, hidden opportunity in QR Code technology for your company. In Part-3, we’ll arm you with all the information you’ll need to get started in planning and launching your own “Baby Steps” mobile marketing campaign. And finally, in Part-4, we’ll wrap the series up by framing the discussion you will want to start having with your customers.