Augmented Reality: Bring Your Prints to Life!
At this year’s Consac-Imagemakers 2012 everyone was floored by demonstrations of Augmented Reality, using a free app and images by String Augmented Reality! In this multi-part series we’ll look at what it is, how people are using it and why you should know about it!
First, here are the basics:
What is it?
Augmented Reality (AR) is a technology and media that blends physical (printed) graphics and virtual ones creating a multi-dimensional, sensory and interactive experience. It allows customers to interact with printed graphics and advertisements using their smartphones! Dinosaurs can spring to life from floorgraphics in a museum exhibit! Imagine an ad in a bus shelter that allows you to change the colour of a blouse with your phone! The possibilities are endlesss!
How does it work?
Using a special app, your web camera or smartphone camera recognizes particular triggers in a graphic and launches additional 3D, interactive and/or informational content. The app and content are created by developers using animation and game development software.
- Ad Campaigns
- Bus Shelters
- POP Displays
- In-Store Graphics
- Tradeshow Booths
- Light Boxes
- Window, Wall and Floor Graphics
- Educational Material
- …and many more
Give it a Try!
String Augmented Reality has a free app that showcases their augmented reality technology! Give it a try!
1 – Get the App here!
2 – Print one of these images, or point your phone directly at the image to the right.
3 – Watch the image come alive, and imagine the possibilities!
Coming up next…
Companies are already pulling out all of the stops with creative and attention grabbing Augmented Reality Ad campaigns. Stay tuned for a look at the coolest ones in our TOP 10 Augmented Reality Applications.